Schema Markup Validator
Checks Schema.org syntax
Confirms your custom JSON-LD is well-formed and uses valid Schema.org vocabulary. It does not tell you whether Google will actually show a rich result.
Use it: while writing markupTest any published Jimdo page for JSON-LD, validate the structured data you've added against Schema.org, and find the missing fields, site-wide scope issues, and errors that quietly keep your pages out of Google rich results and AI answers.
This is an illustrative preview of how an audit reads. Connect your store to JSON Schema App to validate the live page and auto-fix every error found.
Fix these in JSON Schema AppThe audit reads each block of JSON-LD on your published Jimdo page, whether you added it in Edit Head site-wide or through an HTML element on the page, maps it to its Schema.org type, and flags the required and recommended properties Google looks for.
The most important type for the small businesses and freelancers Jimdo serves: name, address, phone, and hours that power the local map pack and knowledge panel.
Question and answer pairs you add through custom JSON-LD that expand your listing and feed structured answers to AI assistants.
For Jimdo Online Store pages: name, image, price, and availability that unlock product rich results and put your prices in front of shoppers in search.
For the Jimdo blog: headline, author, image, and publish date that qualify your posts for article enhancements in search and AI answers.
Logo, name, and contact data for your brand, best added in Edit Head so it appears site-wide and builds the knowledge panel and entity recognition.
For the service pages freelancers and local businesses run: service type, provider, and area served that help Google understand what you offer and where.
Three steps, no learning curve. Run the check, read the report, then fix what matters most for rich-result eligibility.
Drop in any published Jimdo page. The Jimdo Schema Validator fetches the live URL and reads the JSON-LD you've added, wherever it lives, exactly as a search crawler does.
See each detected type with a clear status: valid, missing a recommended property, or carrying an error. Every flag points to the exact Schema.org rule behind it, so nothing is a guess.
Add site-wide types in the Creator editor under Settings, Edit Head, and page-specific types in an HTML element on that page, then publish. Or let JSON Schema App generate and maintain valid JSON-LD across your Jimdo site, then re-run the audit.
Because Jimdo sets only meta tags and leaves structured data to you, the gaps are usually yours to close. Here is what each common issue means, how serious it is, and the fix.
Jimdo sets titles and descriptions but no structured data, so search engines see plain text. Add the right JSON-LD in Edit Head or a page HTML element to become eligible.
Jimdo's simple AI editor focuses on automation and doesn't expose the head, so you can't paste JSON-LD there. Use the Creator editor's Edit Head, or a page HTML element.
Edit Head injects into every page site-wide, so a page-specific type placed there lands everywhere. Keep site-wide types in Edit Head and page types in a page HTML element.
A field Google requires is absent, so the whole block is ineligible. For LocalBusiness this is often a missing address, phone, or opening hours. Add it and re-check.
You added the JSON-LD in the editor but never published, so the live URL still has nothing. Publish the site, then re-check the live URL rather than the editor.
A missing comma or bracket in your pasted code breaks the entire block so nothing is read. Check the JSON-LD structure and that properties sit under the right parent.
Valid markup makes a page eligible for rich results. It does not force them to appear. On Jimdo, it is usually one of these.
Jimdo's simple AI editor doesn't expose the head, so JSON-LD can't live there. Add schema in the Creator editor's Edit Head, or in a page HTML element, then publish.
Google can only show a rich result for a page in its index. Confirm the URL is indexed in Search Console before assuming the markup is the problem.
Google no longer shows review stars for reviews a business writes about itself on its own page. Star ratings need to come from genuine, independent reviews.
If the schema describes content a visitor cannot see on your Jimdo page, or a value that has gone stale, Google withholds the rich result. Keep them in sync.
After a fix, Google has to re-crawl and re-process the page. Rich results can take days to reappear, so re-check, then give it time rather than changing things again.
Structured data is not a direct ranking factor. What it does is make your Jimdo site machine-readable, so search engines and AI assistants can understand a page well enough to enhance how it appears. That often means a richer listing, a higher click-through rate, and a better shot at being cited in AI answers.
Jimdo is built to be simple, so it handles the basics like titles and descriptions but adds no structured data for you. That leaves real value on the table: a single missing required property can disqualify a whole block. This Jimdo Schema Validator exists to surface those gaps before they cost you.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Northside Studio",
"image": "/img/studio.jpg",
"telephone": "+1-555-0188",
"address": {
"@type": "PostalAddress",
"streetAddress": "180 Oak Ave",
"addressLocality": "Portland",
"addressRegion": "OR"
},
"openingHours": "Mo-Sa 08:00-18:00"
}
Jimdo has no built-in schema validator, so you lean on Google's tools. They are not interchangeable, which is why markup can pass one and fail another. Here is what each does.
Checks Schema.org syntax
Confirms your custom JSON-LD is well-formed and uses valid Schema.org vocabulary. It does not tell you whether Google will actually show a rich result.
Use it: while writing markupChecks Google eligibility
Tests your published Jimdo page against Google's feature requirements and previews the result. This is why clean markup can still throw errors here. Run it on the live URL.
Use it: on the live URLChecks live issues at scale
Reports structured data issues across your whole Jimdo site from real crawls, and flags problems after pages go live. Best for monitoring, not first-pass checks.
Use it: ongoing, site-wideRun a free check on any Jimdo URL, then let JSON Schema App generate and maintain valid JSON-LD across your site, filling the gaps Jimdo leaves behind.
Find and fix the schema gaps keeping you out of Google's rich results and AI answers from ChatGPT and Gemini.
- Sundar Pichai
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