Schema Markup for Food & Hospitality

Food & Hospitality Schema Markup

Automated JSON-LD structured data for restaurants, cafés, hotels, bars, bakeries, delivery services, recipe sites, and food brands. Earn eligibility for the rich results this industry still owns, and give AI assistants the facts to recommend you accurately.

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Harvest & Vine

Italian · Wood-Fired Kitchen · $$

218 Rainey St, Austin, TX

Tue to Sun · 5:00 PM to 11:00 PM

Accepts reservations · Live jazz Fridays

✓ Restaurant schema detected

{ "@type": "Restaurant", "name": "Harvest & Vine", "servesCuisine": "Italian", "priceRange": "$$", "address": { … }, "acceptsReservations": true }

51%

of consumers use Google search to find restaurants, ahead of delivery apps.

Source: DoorDash Restaurant Industry Trends, 2026

68%

of consumers require a restaurant to have four stars or higher before visiting.

Source: BrightLocal Local Consumer Review Survey, 2026

22%

of consumers have already used an AI chatbot like ChatGPT or Gemini to find a restaurant.

Source: DoorDash Restaurant Industry Trends, 2026

// Why it matters

Your hours, menu, and prices are exactly what machines recite

Open now, price range, cuisine, rating, availability: the facts diners and travelers decide on are the fields structured data was built to carry. When they are machine-readable, search engines and AI assistants get them right.

Local pack & Maps visibility

Restaurant, Hotel, Bakery, and BarOrPub types feed Google structured hours, cuisine, and geo data that support local features alongside your Business Profile.

Recipe & product rich results

Recipe markup remains one of the strongest visible rich results Google supports, and Product markup powers merchant listings for food brands.

Entity accuracy for menus, hours, prices

Hospitality facts change weekly. Markup that stays in sync means Google and AI systems stop reciting last season's menu and last year's hours.

AI answer readiness

ChatGPT, Gemini, Perplexity, and Claude recommend places to eat and stay from web data. Clean structured facts are what accurate recommendations are made of.

Generate Healthcare Schema

// Entity understanding

How Google sees your restaurant

Without markup, your venue is scattered strings a machine has to guess about. With markup, it is one connected entity: the restaurant, its cuisine, its menu, its address, its events.

Create My Schema

// Built for every table, room, and kitchen

One tool, every hospitality segment

A hotel with a restaurant and live events needs three schema types working together. A cloud kitchen has no storefront at all. Here is what matters most for each.

Restaurants

Cuisine, price range, hours, reservations, and menu links as machine-readable facts, so "Italian near me open now" resolves to you.

RestaurantMenu

Cafés & coffee shops

CafeOrCoffeeShop typing plus accurate hours and amenities keeps you in the morning "coffee near me" rotation.

CafeOrCoffeeShopLocalBusiness

Hotels & resorts

Property, amenity, and location entity data for the knowledge panel and AI trip planning. Honest note: booking-module prices come from Hotel Center feeds, not markup.

HotelLodgingBusiness

Bars & pubs

BarOrPub typing, late-night hours, and event markup for trivia and live music keep weekend searches accurate.

BarOrPubEvent

Bakeries

Bakery typing plus product markup for signature items makes "fresh sourdough near me" a query you can win.

BakeryProduct

Food delivery services

No storefront, so entity clarity is everything: Organization plus service-area LocalBusiness markup anchors your coverage and brand.

OrganizationLocalBusiness

Catering businesses

Service-based, no walk-ins: FoodEstablishment plus service and area data so event planners and AI assistants find you for the right occasions.

FoodEstablishmentBreadcrumbList

Recipe websites

Recipe markup with ratings, times, and images earns eligibility for the recipe cards and carousels that decide this niche's traffic.

RecipeVideoObject

Not sure where you fit?

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// Supported schema types

Every hospitality schema type, with honest eligibility

This industry has the strongest surviving rich result (Recipe) and the most over-promised ones (star ratings, menus, hotel booking). We tell you exactly which is which.

Job one: visible rich results

Recipe, local, product, event, video, and breadcrumb types earn eligibility for features you can see in the SERP.

Job two: machine understanding

Menu structure, cuisine, amenities, and service areas have no SERP feature of their own. They ground the answers machines give about you.

Schema type	What it does	Google rich results	Priority
Recipe	Recipe pages: ingredients, times, ratings, images, video	Yes · cards & carousels	High
Restaurant FoodEstablishment	Venue pages: cuisine, price range, hours, geo, menu link	Yes · local features	High
CafeOrCoffeeShop Bakery BarOrPub	Specific subtypes Google recommends over generic ones	Yes · local features	High
Hotel LodgingBusiness	Property pages: amenities, check-in, location	Partial · panel data, not booking prices	High
Product Offer	Packaged foods and merch with price and availability	Yes · merchant listings	High
Event	Live music, tastings, pop-ups, supper clubs	Yes · event results	Medium
VideoObject	Recipe videos, venue tours, chef content	Yes · video results	Medium
BreadcrumbList	Site hierarchy shown in search results	Yes · breadcrumbs	High
Organization LocalBusiness	Brand identity, groups, delivery-only businesses	Yes · logo, panel data	High
Menu MenuItem	Machine-readable menus attached via hasMenu	No dedicated rich result	Medium
Review AggregateRating	Ratings on recipes, products, and third-party reviews	Yes on recipes/products · no self-serving stars	Medium
FAQPage	Structures Q&A on reservations, dietary, parking	Retired May 2026	Medium

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How it works

From zero to validated hospitality schema in four steps

Connect your site once. The app keeps schema accurate as your menus, hours, events, and rooms change, with zero theme edits.

Connect your platform

WordPress, Wix, Squarespace, Webflow, Shopify, and 16+ platforms, the ones venues and food brands actually run on. No site migration required.

Generate JSON-LD

The app reads your pages and generates the right types: Restaurant for venues, Recipe for your kitchen blog, Event for live nights, Product for packaged goods.

Validate before it ships

Every block is checked against schema.org definitions and Google's structured data requirements before it goes live on your site.

Monitor and stay current

Menus rotate, hours shift, Google retires features. Your markup stays in sync with your site and with current eligibility rules.

// What eligibility looks like

The rich results hospitality schema still earns

Illustrative examples for a fictional venue. Structured data earns eligibility for these features; Google decides display based on many factors.

// AI search visibility

When someone asks AI where to eat, be the answer

22% of consumers have already used a chatbot to find a restaurant, and that share is growing. AI assistants assemble recommendations from web data, and they favor venues whose facts are unambiguous.

Structured data removes ambiguity about your cuisine, hours, price range, and reservations.
Machine-readable menus let AI answer dietary and dish questions from your site, not a stale scrape.
No tool can guarantee AI citations. Clean entity data is what earns accurate recommendations.

AI Assistant

Find me a romantic Italian place in Austin that takes reservations tonight

Harvest & Vine on Rainey Street is a wood-fired Italian kitchen that accepts reservations and is open until 11 PM tonight. It's in the $$ range, with live jazz on Fridays.
harvestandvine.example

Illustrative example of how structured entity data supports accurate AI answers.

// Why JSON Schema App

All the schema, without switching website platforms

Restaurant website bundles make schema a checkbox you get only if you migrate your whole site. Enterprise tools start with a demo call. JSON Schema App works on the site you already have, across every hospitality segment.

Bundles & enterprise toolsJSON Schema App

Getting startedMigrate your site or book a demoStart free on your current site

Built forOne segment at a timeEvery hospitality segment

PlatformsTheir platform only16+ CMS platforms

Schema transparencyA checkbox claimFull visibility + validation

Eligibility guidanceStars-for-everyone promisesHonest, current with 2026 rules

PricingBundled subscriptionsTransparent

Frequently Asked Questions

What is restaurant schema markup? It is JSON-LD structured data describing your venue's cuisine, hours, location, menu, prices, and reservations in schema.org vocabulary, so search engines and AI assistants get the facts right instead of inferring them from prose or stale third-party listings.

Will schema markup give my restaurant star ratings in Google? Not on your own listing. Google does not show review-snippet stars for reviews a business publishes about itself. The stars in your local panel come from Google reviews. Recipes and products you publish can earn stars through their own markup.

Does menu schema show up in Google Search? There is no dedicated menu rich result. Menu markup attached via hasMenu helps Google understand and surface your menu content, and your Google Business Profile menu is the main consumer surface. Machine-readable menus also help AI assistants answer dish and dietary questions accurately.

What schema should a hotel website use? Hotel or LodgingBusiness plus Organization and BreadcrumbList. Be aware that prices and availability in Google's hotel booking module come from Hotel Center feeds rather than website markup; structured data covers the knowledge panel and entity layer.

How do recipe rich results work? Valid Recipe markup with images, ratings, and cook times earns eligibility for recipe cards and carousels, one of the strongest rich results Google still supports. Google decides display based on content quality and many other factors.

Does schema markup guarantee a spot in the local pack? No. Correct markup earns eligibility and gives Google accurate structured data; local ranking depends on relevance, distance, and prominence. Any tool promising a local pack position is overstating what schema can do.

Is FAQ schema still useful for restaurants? Google retired FAQ rich results in May 2026, so there is no SERP dropdown anymore. Well-structured Q&A content on reservations, parking, and dietary options still helps AI assistants extract accurate answers, and any markup must match your visible content.

Can schema help my restaurant get recommended by ChatGPT or Perplexity? Structured data reduces ambiguity about your cuisine, location, hours, and offerings, which supports accurate representation when AI systems recommend places to eat. No tool can guarantee AI citations, and we will not pretend otherwise.

What schema does a food delivery or cloud kitchen business need? LocalBusiness or FoodEstablishment for the operating entity, Organization for the brand, plus Product and Offer markup if you sell packaged items. With no storefront, entity clarity is what anchors your visibility.

Do I need a developer or a new website platform to add restaurant schema? No. JSON Schema App generates, validates, and injects JSON-LD on your existing site across 16+ platforms including WordPress, Wix, Squarespace, and Webflow. No migration to a restaurant website bundle required.

Check your restaurant's schema in 30 seconds

See exactly what structured data your site has, what is missing, and what your hospitality segment needs. Free, instant, no signup required.

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Ship Schema in 2 Minutes - Win Rich Results & Get Recommended by AI

Find and fix the schema gaps keeping you out of Google's rich results and AI answers from ChatGPT and Gemini.

“The agent doesn’t return ten blue links… it pulls from structured business data… to complete the job.”

- Sundar Pichai

JSON Schema App automatically detects, fixes, and manages structured data to help search engines and AI understand your website, improving visibility and rich results.

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