Free Ecwid structured data audit

Ecwid Schema Markup Checker

Test any Ecwid store or Instant Site page for the structured data Ecwid generates automatically and the custom JSON-LD you've added, validate it against Schema.org, and find the missing fields, Microdata-only gaps, and errors that quietly keep your products out of Google rich results and AI answers.

Results in 30 seconds
Reads JSON-LD and Microdata
Schema.org validation
Rich-result eligibility

35% of Google results show a rich snippet driven by structured data

Auto Ecwid adds Product structured data to every store page automatically

JSON-LD + Microdata the formats Ecwid uses on Instant Site and WordPress stores

100% Free no sign-up, no login, no credit card needed to run a check

What gets checked

Every Ecwid schema type that earns rich results

The audit reads each block of structured data on your Ecwid page, both the Product markup Ecwid generates automatically and any custom JSON-LD you've layered on top, maps it to its Schema.org type, and flags the required and recommended properties Google looks for.

Product

The core of every Ecwid store. Ecwid auto-generates Product markup, and we check the name, image, price, and availability are complete enough to unlock product rich results.
Offer & Price

The price, currency, and availability inside your Product markup that power merchant listings and the price shown in search and AI shopping answers.
Review & Rating

Star ratings and aggregate scores that make your Ecwid products stand out in search. We flag the self-serving reviews Google won't show stars for.
BreadcrumbList

The store-to-category-to-product trail Google can show in place of a raw URL, giving shoppers instant context about where a product sits in your Ecwid catalog.
Organization

Logo, social profiles, and contact data for your Ecwid storefront that build the knowledge panel and strengthen brand entity recognition.
FAQPage

Question and answer pairs you add to product or info pages through custom JSON-LD that expand your listing and feed structured answers to AI assistants.

Explore 30+ Schema Types

Step by step

How the Ecwid schema audit works

Three steps, no learning curve. Run the check, read the report, then fix what matters most for rich-result eligibility.

Paste your Ecwid URL

Drop in any Ecwid product, category, or Instant Site page. The Ecwid Schema Validator fetches the live URL and reads both the JSON-LD and the Microdata exactly as a search crawler does.
Read the results

See each detected type with a clear status, and know what came from Ecwid's automatic markup versus your own. The report flags Microdata-only pages and the exact properties Google still wants.
Extend and re-check

Ecwid's built-in schema can't be edited, so you layer custom JSON-LD on top for what it misses. Add it yourself, or let JSON Schema App generate and maintain valid JSON-LD across your store, then re-run the audit.

Run a Free Schema Audit

Decode the report

Common Ecwid schema errors and what they actually mean

Ecwid gives you a head start with automatic Product markup, but a few issues show up again and again. Here is what each one means, how serious it is, and the fix.

Microdata only, no JSON-LD
Warning

When Ecwid is embedded on a non-WordPress site, it outputs Microdata only. Google reads it but recommends JSON-LD, so add a JSON-LD block for the clearest signal.
Duplicate Product markup
Warning

Ecwid's automatic Product schema plus a custom Product block you added means two competing definitions on one page. Conflicting data lowers crawler trust, so keep one.
Incomplete automatic markup
Warning

Ecwid's auto Product markup is valid but often thin, missing recommended fields like brand, GTIN, or aggregateRating. Layer custom JSON-LD on top to complete it.
Missing required property
Error

A field Google requires is absent, so the whole block is ineligible. For Product this is often a missing price, availability, or image. Add it and re-check.
Content mismatch
Warning

The markup describes a price or rating a shopper cannot see on the Ecwid page, or a value that has gone stale. Keep your structured data in sync with visible content.
No schema beyond products
Warning

Ecwid only marks up products, so Organization, FAQPage, and LocalBusiness are missing until you add them. Custom JSON-LD covers the types Ecwid leaves out.

Audit Your Ecwid Data

Troubleshooting

Ecwid schema is valid, but rich results still aren't showing?

Valid markup makes a page eligible for rich results. It does not force them to appear. On Ecwid, it is usually one of these.

The page isn't indexed yet

Google can only show a rich result for a page in its index. Confirm the product or category URL is indexed in Search Console before assuming the markup is the problem.
Your store outputs Microdata only

If Ecwid is embedded on a non-WordPress site, it generates Microdata, not JSON-LD. Google can still read it, but adding JSON-LD gives the cleanest, most reliable signal.
Your star ratings are self-serving

Google no longer shows review stars for reviews a business writes about itself on its own page. Star ratings need to come from genuine, independent reviews.
The markup doesn't match the page

If the schema describes a price or rating a shopper cannot see on your Ecwid page, or a value that has gone stale, Google withholds the rich result. Keep them in sync.
It simply needs time

After a fix, Google has to re-crawl and re-process the page. Rich results can take days to reappear, so re-check, then give it time rather than changing things again.

Find Rich Result Issues

The honest take

Schema won't rank you on its own, but it changes how you show up

Structured data is not a direct ranking factor. What it does is make your Ecwid store machine-readable, so search engines and AI assistants can understand a product page well enough to enhance how it appears. That often means a richer listing, a higher click-through rate, and a better shot at being cited in AI shopping answers.

Ecwid gives you a real head start by adding Product markup automatically, but that markup is product-only, often incomplete, and cannot be edited or removed. A single missing required property can still disqualify a block. This Ecwid Schema Validator exists to surface those gaps before they cost you.

Eligibility, not guarantees: we flag what blocks rich results, honestly
Validated against current Schema.org and Google documentation
Clear severity, so you fix errors first and recommendations next

product.jsonld

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Cold Brew Starter Kit",
  "image": "/img/coldbrew.jpg",
  "brand": "Daybreak Coffee",
  "offers": {
    "@type": "Offer",
    "price": "39.00",
    "priceCurrency": "USD",
    "availability": "InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.7,
    "reviewCount": 168
  }
}

Clear the confusion

Schema Markup Validator vs Rich Results Test vs Search Console

Ecwid has no built-in schema editor, so you lean on Google's tools. They are not interchangeable, which is why markup can pass one and fail another. Here is what each does.

Schema Markup Validator

Checks Schema.org syntax

Confirms your custom JSON-LD is well-formed and uses valid Schema.org vocabulary. It does not tell you whether Google will actually show a rich result.

Use it: while writing markup

Rich Results Test

Checks Google eligibility

Ecwid's own recommended check. Tests your published Ecwid page against Google's feature requirements and previews the result, reading both JSON-LD and Microdata.

Use it: on the live URL

Search Console

Checks live issues at scale

Reports structured data issues across your whole Ecwid store from real crawls, and flags problems after pages go live. Best for monitoring, not first-pass checks.

Use it: ongoing, store-wide

Run a Free Schema Audit

Stop guessing. Audit your Ecwid schema now

Run a free check on any Ecwid URL, then let JSON Schema App generate and maintain valid JSON-LD across your store, filling the gaps Ecwid's automatic markup leaves behind.

Run a free audit

Frequently Asked Questions

Does Ecwid add schema markup automatically? Yes. Ecwid uses Schema.org vocabulary to add Product structured data to all of your store pages automatically. That's a solid head start, but it covers products only, is often incomplete, and cannot be edited, so this checker shows you exactly what's there and what's missing.

Does Ecwid use JSON-LD or Microdata? Both, depending on where your store lives. On the Ecwid Instant Site and on WordPress, Ecwid generates JSON-LD and Microdata. When Ecwid is embedded on any other website, it outputs Microdata only. Google reads Microdata, but recommends JSON-LD, which is worth adding for the clearest signal.

Will Ecwid schema improve my Google rankings? Schema is not a direct ranking factor, and we won't claim otherwise. What valid Ecwid structured data does is make your product pages eligible for rich results and easier for AI assistants to interpret. Those richer listings often lift click-through rate, which is the real, measurable win.

Can I edit or remove Ecwid's built-in schema? No. Ecwid does not currently let you edit or remove the structured data it generates. The practical approach is to layer your own custom JSON-LD on top for the fields and types Ecwid leaves out, while watching for duplicate Product markup so the two don't conflict.

Is the Ecwid Schema Markup Checker free? Yes. Running an audit is completely free and needs no account. If you'd like to generate and maintain valid JSON-LD automatically across your Ecwid store, that's where the JSON Schema App platform comes in, but the checker itself stays open to everyone.

Why did my star ratings disappear? The most common cause is the self-serving review rule: Google no longer shows stars for reviews a business writes about itself on its own pages. Stars need to come from independent reviews. A stale or mismatched ratingValue can also suppress them.

Why do I have duplicate schema on my Ecwid store? Usually because you added a custom Product block on top of the Product markup Ecwid already generates, so the page now declares the same product twice. Since Ecwid's version can't be removed, point your custom JSON-LD at the types and fields it doesn't cover instead of repeating Product.

Does this work whether Ecwid is on Instant Site or embedded? Yes. The Ecwid Schema Validator reads the structured data on any published URL, so it works whether your store runs on the Ecwid Instant Site, on WordPress, or embedded on another website. It reports both the JSON-LD and the Microdata Ecwid renders, plus any custom markup you've added.

Ship Schema in 2 Minutes - Win Rich Results & Get Recommended by AI

Find and fix the schema gaps keeping you out of Google's rich results and AI answers from ChatGPT and Gemini.

“The agent doesn’t return ten blue links… it pulls from structured business data… to complete the job.”

- Sundar Pichai

JSON Schema App automatically detects, fixes, and manages structured data to help search engines and AI understand your website, improving visibility and rich results.

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Ecwid Schema Markup Checker

Every Ecwid schema type that earns rich results

Product

Offer & Price

Review & Rating

BreadcrumbList

Organization

FAQPage

How the Ecwid schema audit works

Paste your Ecwid URL

Read the results

Extend and re-check

Common Ecwid schema errors and what they actually mean

Microdata only, no JSON-LD

Duplicate Product markup

Incomplete automatic markup

Missing required property

Content mismatch

No schema beyond products

Ecwid schema is valid, but rich results still aren't showing?

The page isn't indexed yet

Your store outputs Microdata only

Your star ratings are self-serving

The markup doesn't match the page

It simply needs time

Schema won't rank you on its own, but it changes how you show up

Schema Markup Validator vs Rich Results Test vs Search Console

Schema Markup Validator

Rich Results Test

Search Console

Stop guessing. Audit your Ecwid schema now

Frequently Asked Questions

Ship Schema in 2 Minutes - Win Rich Results & Get Recommended by AI

“The agent doesn’t return ten blue links… it pulls from structured business data… to complete the job.”

Try our Other Product

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